5 Advantages of Social Media Marketing for Your Business

5 Advantages of Social Media Marketing for Your Business

A  platform or website to promote a product or service are called Social media marketing.They basically refers to the e-marketing of particular products or services through various media channels. It gives preference to the user so that they can purchase any particular product online through these media platforms.

Social media marketing is the use of social media platforms to connect with customers to build a brand, increase sales, and drive website traffic. This platform builds a powerful relationship of the organization with the customers as the customers are already aware of that organization’s services. 

It has been observed that almost 42% of the world’s population uses social media, which is almost 3.2 billion users worldwide. Social media is a very powerful trend in today’s world of globalization for marketing purposes.

Social  Media Marketing for Business

Social Media Marketing refers to the process of gaining traffic on website from social media sites. Social media marketing involves activities like posting text, images, videos etc which are useful for the business. Social Media Marketing is very useful for businesses because it brings a lot of customer engagement to the website. 

Advantages of Social Media Marketing for Business

1.Increase Website traffic

     Social media improves the traffic of the website. When you have a strong social media then it really works for your business.  Social traffic refers to traffic coming on your website, mobile site or mobile app from various social platforms.

2.Increase Brand awareness

      Social media also increases brand awareness of the website. As social media is a good platform from where you can promote your brand.  Almost 73% of consumers love a brand because of your great customer service.

3.Customer feedback

      When it comes to customer feedback social media is a very important technology. Customer feedback is the information which is provided by the customer who is satisfied or dissatisfied for that product or service. It has been observed that almost 96% of customers don’t complain, whereas , 91% of users will simply leave and never come back. Customer feedback is the medium to know what needs to be improved in your business. Sometimes customers give amazing suggestions which you can implement in your business.

4.Improve search engine ranking 

    Social Media improves the ranking of the website on search engines. Social media helps the ranking of the website. It is very important as if website is in ranking then it will bring potential clients which will be lead to the development of the firm.


    Social Media is very much cost-effective as it’s free to create a post and run organic ads. If you want to promote your product to reach your target audience only then you can run paid ads at a lower cost. Social media is less time consuming and less cost-effective and more impactful.

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