5 Ways Realtors Can Use Digital Marketing to Boost Sales
A realtor is a responsible person for the sale and purchase of buildings and land, in other words, they are “a real estate agent.” Realtors are the real estate professionals who are the members of the National Association of Realtors (NAR), which are the professional associates.
Realtors is an individual whose activities are to arrange the sale, renting or management of houses, land, and buildings for the clients.
How Digital Marketing can be useful for Realtors?
Due to growing technology and trends, it has been very easy for buyers to research online and shortlist apartments at their convenience before physically going to see it.
It has been observed that almost 92% of buyers search online to find their dream homes. Moreover, 82% of real estate market investors trust online agents as a reliable source of information, and 42% have turned to the Internet as their first search medium.
In India, there are 450 million active users and going by the latest trends, 635.8 million Indians will be online by 2021. This development offers a unique opportunity and a challenge for real estate planners. So they need to make full use of the growing digital trend in order to engage with the next Internet users in India.
Various ways realtors can use Digital Marketing to boost sales
1. Develop an E-mail Campaign
As these trends are been useful, so the real estates can create an email campaign. Due to which they can get leads and customer engagement on their email campaigns. According to a survey it has been observed that the average rate of emails for real estate businesses is almost 27% with a click-through rate (CTR) of 3%.
2. Post Blog Content
Content which indeed is a fantastic way to level-up your SEO. Content build a positive reputation online and provide your customers with actionable advice on buying or selling a home or property. Real estate marketing strategy is a little difficult without valuable content, whether it’s shared on your website or social media.
3. Virtual Tour
Virtual tours are a great way to give a comprehensive, proper preview of the property for possible buyers. Purchasing a house is very difficult, and as a real estate expert, your operation is to make the home buying journey as easy as possible for your customers.
4. Host Webinar
Sharing all your expertise as a real estate professional is very important for successful digital marketing. Techniques like webinars and online workshops make it easy to reach large customers. Webinar helps customers to have direct interaction with the real estate expertise.
5. Make Social Media Marketing Campaigns
Social media is a fast-growing trend that will help in the lead generation and brings engagement on social media campaigns. Social media is a very important source as due to which it drives traffic on the engagement. Regular posts, images, and videos on social media platforms will definitely drive traffic on your projects.
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