7 Important Social Media Metrics Everyone must know

Social media are used nowadays for marketing products, promoting brand-aware, connect to customers and promote new business. In order words, social media are mostly used to create an online community to share information, ideas, personal messages of a particular topic. Social media is important because it connects your business with customers and increases the visibility of your brand. 

Social media metrics are important because they provide us, how can you measure how successful a campaign is, how well your social strategy is performing.


It measures the public shares, likes, and comments for an online business social media efforts. As engagement has historically been a common metric for evaluating social media performance but doesn’t necessarily translate to sales.


It is a media analytics metric that refers to the number of users who have come across a particular content on a social platform such as Facebook, Instagram or Twitter.


Leads are very quite simply, potential customers. As it expresses some interest in product or company and provided contact information, which you can use to follow up with more information


Social media mostly refers to websites and applications. Customers users these apps in their smartphones or tablets. Social media users share content very quickly and in very less span of time. Social Media are the best sources to communicate with the world 

5.Social media followers

In social media, a follow mainly represents a user who chooses to see all of another user’s posts in their content feed. Getting more and more users to follow your accounts is a primary objective for online businesses. As a result, you get a social media presence.

6.Click-Through Rate

A metric which measures the number of clicks on an advertisement is called CTR. Click-through rate or CTR  shows the number of impressions received on ads. CTR is the ratio of users who click on specific links and get impressions. It is the number of users who view a page, email, or advertisement. 

7.Landing Page 

Landing pages are used for lead generation. The actions that a user takes on a landing page is what determines an advertiser’s conversion rate. A good landing page basically focuses on getting traffic to the website.

Landing pages are mostly linked to social media, email campaigns or search engine marketing campaigns in order to promote a product or service. 

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