How Businesses Use Digital Marketing in 2019

How Businesses Use Digital Marketing in 2019

     Today, It is the world of digital media. Digital marketing is a key part of any modern business in its various forms. Many businesses are investing in digital marketing. But many people are unaware of the various ways in which digital marketing can benefit your business. 

     Digital marketing provides immediate faster results to businesses by increasing online traffic, engagement and revenue. It is helpful in getting higher returns on investment. Small businesses can increase their ROI(Return on Investment) by analyzing the perfect channel of digital marketing.

  • Search Engine Marketing

Search Engine Marketing (SEM) are a paid marketing or promotion of products on search engines. It is one of the effective methods of digital marketing. 

  • Pay Per Click Campaigns

PPC stands for pay-per-click, as its a model of internet marketing, where advertisers pays an amount when the ads are being clicked. Essentially, it’s the best way to bring visitors to our campaign. Search engine advertising essential is the popular form of PPC.

  • Content Marketing

Marketing which includes activities of creating, publishing and distributing content for a targeted audience. Content marketing involves videos, blogs, and social media posts as it attracts and converts potential audience into customers. Strategy of quality content mainly refers to the planning, development, and management of content.

  • Social Media

For branding, a business, Social media is the most important platform. Mostly, many people are active on social media. Therefore, Social media is the best way for the promotion of brands.  The following stats show are regarding the importance of Social media platforms.

  • Facebook has 2.27 billion active users monthly, and 1.15 billion mobile active users.
  • Instagram has 1 billion active users monthly, and 500 million daily active users.
  • WhatsApp has 1.3 billion monthly active users on its network. 
  • Twitter has 326 Million monthly active users and 500 million tweets are daily posted
  • Linkedin has almost 500 million users.

Therefore, branding on social media proves to be very beneficial.

  • Email Marketing

Email marketing is an effective method of digital marketing as it serves the best way to reach your potential audience worldwide. As compared to other marketing channels email marketing helps you to maintain a good relationship with your customers. Wishing them on birthdays, thanking them for subscribing are some of the easy and effective methods of email marketing. Personalization messages is the key of Email marketing. 

  • Video Marketing

Nowadays Video marketing is a vital source for any business. This is a very important trend for any business. Video marketing are mostly used to promote and market your product or service. Nowadays videos get more engagement, as customers watch the videos. According to research, 54% of consumers spend more time on the website because of video marketing.
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