Myths About Landing Page And Quality Scores in AdWords
A landing page is basically also known as a “lead capture page”, “static page”, or a “destination page”. This landing page is a single web page that appears on clicking on a search engine.
Landing pages are used for lead generation. The actions that a user takes on a landing page is what determines an advertiser’s conversion rate. A good landing page basically focuses on getting traffic to the website.
Landing pages are mostly linked to social media, e-mail campaigns or search engine marketing campaigns in order to promote product or service. The goal of a landing page is to convert site visitors into sales or bring engagement.
Quality Score is an estimate of the quality of advertisement, keywords, and landing pages. Higher quality advertisements can generate lower prices and better advertisement positions on search engines. Quality Score is reported on a scale of 1-10 and which includes clickthrough rate, ad relevance, and landing page experience.
Quality Score is been divided into 3 parts such as
- Above Average: Above average Quality Score means that you have achieved the highest rating.
- Average: Average Quality Score means that you have achieved a sufficient rating.
- Below Average: Below average Quality Score means that you have a poor rating.
1.Relevant and Original Content
Content which will attract an audience must be added on the website. Useful relevant content is the kind that will add value to product or service. Original content which is never used on any website is termed as original content. 42% of content on websites are relevant and original.
2.Landing Page Loading Speed
Page load time is a web performance metric that directly impacts engagement on the website. It indicates how long it takes for a page to fully load, on the search engines after a user clicks a link or makes a request.
Taglines that are powerful and which attract audiences must be added on the website. Catchy Headlines are important as it allows the reader or user to read article or advertisement. So for engagement of audiences powerful headlines is the key
4.Focus more on Benefits
Benefits which have a great aspect on users and organization must be implied. Quality matters, as great quality products or services are given to audiences, then its chances of getting more benefits. Benefits bring engagement to the advertisement.
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