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The Curling Irons Market Valued US$ XX Bn in 2018 and It Is Estimated To Reach More than US$ 5 Bn by 2028, Likely To Witness A CAGR of 4.0 % during the Forecast Period
The global curling irons market has witnessed significant growth since last few years and is anticipated to grow rapidly in the future. Some factors driving the growth of the global market include rising adoption of low-cost hair grooming products, the popularity of hair styling tools, and traction of portable hair styling tools.
Technological Advancement in Hair Styling Products is Fuelling the growth of the Curling irons Market
The hairstyling industry has registered rapid advancements since the last few years and it is gaining traction among youngsters across the globe. This is encouraging the manufacturers to develop more advanced products to cater to the fluctuating demand of consumers intended to enhance their customer base. With rising advancements, some curling irons offer 360-degree curling options, anti-oxidants, and vitamin coating which is likely to put a positive impact on the growth of the global market. For instance, Revlon’s curling irons are infused with macadamia to provide hair conditioning and moringa, which protect the natural texture of hair.
Moreover, rising social media penetration, DIY hairstyling videos, and increasing per capita income is creating new growth opportunities for global curling irons market.
Curling Wands Segment is Projected to Witness Fastest Growth During Forecast Period
On the basis of product type, the curling wands segment is expected to show the fastest growth during the forecast period. The segment is growing at a compound annual growth rate of 6.2%. The product has various beneficial properties that are making it's popular among females across the global. Curling wands contain different spirals which enable the user to get several types of curls. Also, these appliances offer high-intensity and fast heating facility. Owing to these advantages, the curling wands are gaining traction.
On the other hand, curling tongs dominates the global market by holding a significant market share in 2018. The dominance of the segment can be attributed to the advanced heating properties with different levels of heat adjustment. The curling tongs offer long-lasting smooth and shiny hair owing to the non-stick coating. These all factors are further expected to fuel the growth of the segment in the future.
Supermarket segment held Key Market Share in the Global Curling Wands Segment in 2019
By distribution channel, the supermarket segment anticipated to dominate the global market over the forecast period. The dominance of the segment can be attributed to the availability of a wide range of product varieties and physical demonstration of products. Moreover, the attractive discounts offered by supermarkets are contributing to the growth of the segment. However, the online segment is projected to witness the fastest growth over the forecast period.
Commercial Application Segment Accounted for more than 68 % Market Share in 2019
Based on the application, the commercial segment registered a noteworthy market share. This is mainly due to the availability of professional services in makeup studios, beauty parlors, and salons. Whereas, the residential segment is expected to gain traction at the moment. The growth of the segment can be accredited to the rising prevalence of cost-effective hair grooming products, hair styling blogs, and DIY videos. Also, the growing tourism industry is encouraging the customers to purchase travel-friendly, compact, and portable curling irons, which is expected to create new opportunities in the growth of the segment.
North America Dominates the Global Market, Whereas the Asia Pacific Is Anticipated To Show Highest Growth
In terms of region, North America held the largest market share, which makes it the dominant region. This is mainly due to the rising number of hairstyle professionals in the region, which results in increasing the sale of curling irons for commercial applications. In 2017, around 45,000 professional hair stylists were employed.
Conversely, Asia Pacific is expected to show the highest growth in the coming years. The growth can be attributed to the rising adoption of fashion vlogs and western hair style trends in developing Asia countries such as India, China, and Japan.
Expansion Through Product Launch is the Strategy adopted by Key Players
The global curling irons market is highly competitive in nature. Enterprises are highly engaged in expanding their product portfolio in order to cater the consumer’s demands.
For instance, in January 2019, Lunata Beauty, one of the prominent players that operate in hair styling market announced the launch of Lunata Cordless under their curling wand segment. The product contains a removable clip and a 32 mm titanium barrel.
Few prominent players of the global curling iron market include Geloon, Koninklijke Philips N.V., Andis Company, Conair Corporation, Revlon, Inc., Helen of Troy, Dyson, Curlingiron.org., Lunata Beauty, and Spectrum Brands, Inc.
Global Curling Iron Market by Product Type
- Curling Wands
- Curling Tongs
Global Curling Iron Market by Distribution Channel
- Convenience Stores
Global Curling Iron Market by Application
Global Curling Iron Market by Region
- North America
- Asia Pacific
- Middle East & Africa
- Latin America