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"Fabric Care Chemicals Market Was Valued US$ XX Mn in 2019 and It Is Projected To Reach at US$ 3.1 Bn by 2028, Growing At A CAGR Of 9.0 % during the Forecast Period."
The global Fabric Care Chemicals market has shown moderate growth since last few decades. The market is expected to gain traction in the coming years. Some of the major factors fuelling the growth of global market include benefits offered by Fabric Care Chemicals products, promotional activities, a wide range of applications, a rise in disposable income in emerging economies, and a changing lifestyle.
Rising Awareness Regarding Harmful Effects of Chemical Detergents and Advantages of Fabric Care Chemicals Products Are Anticipated To Drive the Demand for Fabric
Rising awareness regarding the harmful effects of chemical-based detergents and soaps is influencing the consumers to adopt eco-friendly Fabric Care Chemicals products. In response with rising demand from a large consumer base, the manufacturers are continuously engaged in launching eco-friendly products to cater to the demand from several regions. For instance, Tide, one of the leading companies offering Fabric Care Chemicals products launched Tide Purclean, a biobased detergent and having the cleaning qualities of tide detergent. The Fabric Care Chemicals products are used in different industries aviation and automotive for the laundry purpose. These factors are expected to propel the growth of global market in the coming years. Moreover, the promotional activities to prevent the clothes from damages and enhance durability are anticipated to create new opportunities for market growth.
Fabric Conditioner Segment held Significant Market Share in Global Fabric Care Chemicals Market in 2019
Based on application, fabric conditioner segment dominated the global Fabric Care Chemicals market. The growth of the segment can be attributed to the benefits offered by fabric conditioners. Moreover, the manufacturers are continuously engaged in promotional activities in order to spread awareness regarding advantages associated with using fabric conditioners.
Asia Pacific is projected to held the Highest CAGR during the Forecast Period
By geography, Asia Pacific is estimated to grow at the highest compound annual growth rate over the forecast period. The growth of Asia Pacific is mainly due to the changing lifestyle and rises in disposal income in emerging economies such as India, China, and Japan. Moreover, the presence of several detergent companies favours the growth of the region.
Rising awareness regarding the necessity of using Fabric Care Chemicals products to maintain the quality of clothes is estimated to propel the growth of the region. The companies are engaged in research and development activities in order to create innovative products. Several companies offer less water consuming detergent which is intended to enhance their customer base in such regions which have a scarcity of water such as Indonesia, China, and India. This is expected to create ample opportunities for the growth of the region.
The global Fabric Care Chemicals market is highly fragment with several local and few global players. The enterprises are focused on strengthening their presence in global market by adopting different strategies such as Product launch, innovation, and partnerships with other players operating in market. For Instance,
In August 2018, Hindustan Unilever Limited announced the launch of their new product line branded as Love & Care. The new product line contains fabric wash products which can be used for different types of fabrics. For this launch the company partnered with renowned fashion designer Manish Malhotra. This will help the company in promotional activities which can eventually result in extended customer base.
In July 2019, Future Consumer Limited announced the launch of a fashion-led unique detergent, branded as VOOM. The new product was designed with the collaboration of fashion experts behind prominent fashion brand including Cover Story, fbb, Buffalo, and Lee Cooper. The partnership will help the company to strengthen their foothold in global market.
Key players operating in global Fabric Care Chemicals market are Church & Dwight Co., Inc., Wipro Enterprises Limited, Colgate-Palmolive Company, Unilever Group, Henkel Ag & Co. Kgaa, The National Detergent Company Saog, Nice Group, SEITH GMBH, Reckitt Benckiser Group, and Procter & Gamble.
Global Fabric Care Chemicals Market by Product Type
- Fabric softener/conditioner
Global Fabric Care Chemicals Market by Application
Global Fabric Care Chemicals Market by Region
- North America
- Asia Pacific
- Middle East & Africa
- Latin America