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Global Fresh Meat Packaging Market was Valued at US$ XX Bn in 2019 and it is Expected to Reach More than US$ 2.7 Bn by 2028, Likely to Grow with the CAGR of 2.7% During the Forecast Period.
In the fresh meat packaging market, increasing the consumption of fresh meat products such as beef and pork is expected to fuel the growth. Fresh meat has a shorter shelf life and requires an efficient packaging solution that provides a proper amount of oxygen to maintain its color. Proper packaging is necessary to maintain hygiene and freshness of the product. Both these factors are projected to drive the demand for fresh meat packaging during the forecast period.
The packaging industry has witnessed a significant transformation owing to awareness regarding the harmful effects of plastic. This has resulted in a rising preference for reusable and biodegradable materials such as biodegradable paper. Such product innovations are expected to positively influence the market.
The additional factors that are contributing to the growth of the market are efficient transportation and improved storage equipment. Due to efficient road and rail networks, transportation time has reduced, and ensuring fresh and timely delivery of products. Continuous innovation of products in storage techniques is expected to increase the growth of the fresh meat packaging market.
Rising popularity of food preparations made using beef, poultry, pork, and seafood is anticipated to positively influence the market. In addition, the rise in per capita income of consumers in various developing as well as developed countries have led to a rise in the purchasing power. This has led to a significant rise in demand for meat products, which in turn is anticipated to drive the demand for fresh meat packaging during the forecast period.
Poultry/Mutton Had Accounted For A Significant Share Of 37.7% In 2019 And Is Expected To Remain Dominant During The Forecast Period.
In fresh meat packaging market, the poultry/mutton segment has efficient refrigeration techniques that have helped to extend the shelf life of chicken/mutton. Moreover, availability of thermoforming, stretch film packing, case-ready, and horizontal flow pack meat packaging among others to retain the color of chicken/mutton is anticipated to further fuel the growth of the segment in fresh meat packaging market.
Increasing awareness about the advantages of consuming chicken/mutton as a rich source of protein is projected to drive the growth of the segment. Rising awareness regarding the diseases associated with raw and fresh pork is projected to drive the consumption of chicken/mutton in the U.S. This factor can be a boost to the overall growth of the beef segment during the forecast period.
By Packaging Type, Modified Atmosphere Packaging Is Expected To Witness High Demand During The Forecast Period
Modified Atmosphere packaging accounted for a significant share of xx% of the global Fresh meat packaging market in 2019 and is expected to remain dominant during the forecast period. In the global fresh meat market, MAP technology increases the shelf life of meat from 4 to 20 days. So, this technology serves as an ideal choice for long-distance export of meat in the fresh meat packaging market. Moreover, this technology does not include the use of chemicals which eliminates the risk of degrading the meat quality caused by chemical reactions. This technology is gaining popularity among consumers owing to its product presentation ability. Also, It offers better product visibility, and available in different sizes and shapes of meat packaging aesthetically appealing. This factor is anticipated to drive the growth of the segment during the forecast period.
North America Accounted For A Significant Share Of 36.4% in 2019 and Is Expected To Remain Dominant during the Forecast Period
In the North America region, the rapid growth of the fresh meat packaging market is specifically driven by the increasing the shelf life of meat products and meat, along with the customized demand from the meat producers. A key factor defining the market is that of major players focusing towards enhancing their product portfolio and expanding their consumer base by entering into strategic acquisitions and mergers. Furthermore, North America Region is also increasingly focused on optimization of package size to offer cost-effective and eco-friendly and solutions to meat producers, co-packers and retailers.
In the fresh meat packaging market, increasing the consumption of meat products in countries such as the U.S and Canada is expected to boost the growth of the market. This region is expected to witness significant growth during the forecast period owing to the steady rise in R&D investments to provide innovative packaging solutions.
Some of the major key players of the fresh meat packaging market are Reynolds Group, Coveris Holdings S.A., Amcor Ltd., DuPont, Bemis Co. Inc., Berry Plastic Group, Winpak Ltd., Sealed Air Corp., Crown Holdings, and Sealpac International BV among others. Most companies engage in business strategies such as new product launches, mergers, divestitures, joint ventures and partnerships. Recently, Amcor made investments in the Americas and Europe to improve its meat packaging solutions.
Fresh meat packaging Segmentation
Global Fresh Meat Packaging Market by Packaging Type
- Modified Atmosphere Packaging
- Vacuum Thermoformed
- Vacuum Skin Packaging
Global Fresh Meat Packaging Market by Meat Type
- Sea foods
Global Fresh Meat Packaging Market by Material Type
- Polyethylene (PE)
- Biaxially Oriented Polypropylene Films (BOPP)
- Evolutionary Operation (EVOP)
Global Fresh Meat Packaging Market by Region
- North America
- Asia Pacific
- Latin America
- Middle East & Africa