Tips to Improve Click Through Rate in Google Adwords
A metric which measures the number of clicks on an advertisement is called CTR. Click-through rate or CTR shows the number of impressions been received on ads. CTR is the ratio of users who click on specific links and gets impressions. It is the number of users who view a page, email, or advertisement.
CTR ratio shows how often people see your ad and end by clicking it. Clickthrough rate (CTR) measures the ratio of impressions received for an online advertisement or online campaign. A high CTR means that a high percentage of people who sees your ads and clicks it.
CTR is measured as
(Total Clicks on Ad) / (Total no of Impressions) = Click-Through Rate
High CTR has mainly 2 factors
- High click-through rates lead to high-Quality Scores.
- High-Quality Scores allow you to improve or maintain ad position for less cost.
Improve CTR in Google Adwords
1. Use all types of extensions
For improving CTR, it is very important that extensions must be added. To increase the CTR of ads, important extensions must be installed. Few extension which will be useful are:-
2. Call Extension
5.Structured Snippet Extensions
2. Unique offers
To improve the CTR of ads, offers and discounts must be given.For bringing high numbers of users engagement , unique offers and discounts must be given
3. Use symbols.
To improve CTR, it is very important that the post on the website must have a symbol. As symbols are used to signify ideas and qualities, by giving them symbolic meanings that are different from their literal sense.
4.First letter cap
It is very important the ads must always have the first Letter in Cap form. It looks nice when the first letter is in Caps. See at the two ads and which ad will interest you.
1. Advertisement – Skyline Builders
https://www.skylinebuilders.com › advertisement
Skyline Builders Real Estate group offers you Luxury Apartments, Villas, Homes and Flats … Skyline Builders™ is the No.1 Builders in Kerala.
2. Sahil pride in yewalewadi, Pune – price, reviews & floor plan
https://housing.com › Pune › yewalewadi
situated in Pune at yewalewadi, Sahil pride is a residential development launched by M/S Sahil Developers.
5. Look at Competitors
If you want to reach most of the users or clients, then you must know about your competitor’s strategy. You can improve your ads if you know your competitor’s ads strategy.
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