Top Digital marketing trends which are necessary for online marketing.

 Digital marketing is the advertising channels such as social media, e-mail, app development, search engines etc, through which the advertisement or publicity are been done. 

    Digital marketing trends helps you to achieve a competitive edge and become available to develop new ideas. As a result, you can improve relations with the customers. 

 Why digital marketing is important?

Digital marketing gives rise to new challenges and better opportunities in order to develop your business. As the growing era of globalization, new technologies are leading in day to day life. Due to which digital marketing helps to achieve the target audience that you want to target. This leads to the growth of that firm.

Digital marketing nowadays is a very useful factor for potential lead generation. Because digital marketing influences a lot to the clients as well as an organization’s development.

Digital Marketing Trends     

1.Voice Search

    One of the most important trends in digital marketing is the voice search. Voice search is a speech recognized technology that allows the user to perform a search via voice commands. It is observed that by 2020, almost 50% of the queries will be performed on voice-based searches. Voice Search commands give advantages to the marketers due to to which they can deliver more targeted, specific content which leads to increase click-through rates. 

2. Chatbot

 Chatbots helps in improving customer experience and allows marketers to better engage their target audience without really doing much. Chatbots provide real-time assistance to their users, dedicated support and proactive interactions where they can ask questions to understand the problem and due to which their issues will be solved. It is observed that almost  67 % of users prefer chatbots services to solve their issues.

3. Live Videos

Videos allow marketers to engage leads in the quickest way possible, improving their relationship with their followers, reach a large target audience and improves their social channels traffic.  Almost 82% of web traffic comes from live videos. Live Videos influences the customers to purchase your product in comparison to other companies product.

4. E-mail Marketing.

Email marketing is an operation of sending a commercial message to a group of people. The email is sent not in the intention of doing marketing, but in the form of personal business invitation which will make them potential customers. E-mail marketing stats say that 270 billion emails are sent and received each day. A study of email marketing stats that $1 investment gives $39, i.e around 3,900 % of ROI. (Return on investment).

5.Content Personalization

           Conveying the right content to the right audience is very important. Content personalization is a strategy that relies on visitor data to convey relevant content to their audience’s interests and motivations. Content personalization has an important impact on the readers. According to Hubspot, 48% of consumers have more experienced with content personalization. 

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