Why website architecture is important for search engine optimization success factors

  A structure of a website is called website architecture, which is made for meeting business goals for better engagement of customers.

     Website architecture refers to the way a structure of a website to meet business goals while delivering a great experience for customers. Website architecture basically is planning and designing the technical, functional and visual components of a website before it is developed. Basically website designers and developers design and develop a website.

     It is used for creating a logical layout of a website for business requirements. This website’s pages are structured and linked together. It helps users and search engine crawlers to easily find what they are looking for on a website.

   Basically websites have an IA (Information Architecture). It includes factors like usability. interaction design. user interface design.  Website’s information architecture has two components:

  • It focuses on websites content and functional ability.
  • The basic  organizational  structure that defines the relationships between a site’s content and functional.

Website architecture is important for SEO success factors

1.Site Crawling

    Crawling refers to an automated process through which search engines filter  web pages for proper indexing. Web crawlers go through web pages and look for relevant keywords, hyperlinks, and content, and bring information back to the web servers for indexing. 

2.Mobile Friendly 

    Mobile-friendly websites are those which are designed to work the exact same way across different devices. This means that nothing changes on a computer device or a  mobile device. Mobile friendly looks like a tiny version of your website. According to a survey, almost 48% of traffic comes through Mobile. 

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